Meet Nelson
Sandro’s Cakery

Sandros Cakery is a fun and exclusive brand that specialises in delicious cakes and offers a personalised service with one off creations and custom designs. Sandros Cakery also delivers baking and cake decorating workshops. It was pretty tough coming out as gay in east London, Nelson wasn’t put off, the You tuber, and celebrity cake maker is determined to strengthen his brand and raise awareness of talent within the LGBT community. 

Nelson didn’t have the best start in life, difficulties at school resulted in him dropping out and following the wrong path. It was when he worked in a school for children with behaviour issues, he realised that though cake decorating he could connect with the young people, helping them to open up about issues affecting them most. This prompted Nelson to create a specialist baking and cake decorating workshop. Social Ark has supported Nelson to put a proposal together, taught the importance of feedback and evaluation, supported with business insurance, policies and funding. Nelson has now gone on to run baking workshops for The Princes Trust, and community organisations.

Nelsandro Farmhouse

Social Ark has introduced me to Social Entrepreneurship. I am passionate about creative baking; my aim is to establish myself as an exemplary cake maker and create a stand out brand that’s fun and socially conscious.I am learning the importance of business planning and well on my way to developing a sustainable business model, delivering workshops, and supplying more businesses and individuals. I’m full of aspirations and really looking forward to the future, and being part of Social Ark
— Nelson